How well does your Startup measure up?
The study measures how much startups rely on digital technologies, and to which extent digital technologies are incorporated into their business models. Ultimately, we will have data from over 680 startups across Southeast Asia and each research participants will be able to benchmark their startup against the whole sample, against peers from other countries, and country averages.
3 Benchmark Measures
Our Startup Tech Benchmark tool allows to compare startups on the following three aspects of digitalization:
1. Reliance on a different types of Digital Technologies; to which extent does the business rely on digital technologies? Our study includes 12 different technologies. For our entire database, many startups appear to rely heavily on the elementary basic digital technologies like mobile phones, websites, and fixed line internet. All these technologies receive a high average score of over 4 (on a 6-points scale). Fewer startups seem to rely on more advanced technologies.
See Table 1 below: on the firm's adoption of Digital Technologies.
2. Incorporation into new business models; to what extend do your business model activities rely on digital technologies? Our study measures the application of digital technologies into 4 areas of business model activities. Each digitalization is measured on a 5-points scale:
See Table 2.1 below: on the reliance of Digital Technologies in Internal Activities.
See Table 2.2 below: on the reliance of Digital Technologies in Marketing, Sales & Customer Interaction.
See Table 2.3 below: on the reliance of Digital Technologies in Products & Services.
See Table 2.4 below: on the reliance of Digital Technologies in Partnerships.
3. Experimentation in business model deployment; the reliance and incorporation of digital technologies can help startups to accelerate their business model experimentation. Our study asked startup the following question: "Over the past 12 months, have you changed any of the following elements of your business model?"
See Table 3 below: on the firm's level of business model experimentation.
1. Reliance on a different types of Digital Technologies; to which extent does the business rely on digital technologies? Our study includes 12 different technologies. For our entire database, many startups appear to rely heavily on the elementary basic digital technologies like mobile phones, websites, and fixed line internet. All these technologies receive a high average score of over 4 (on a 6-points scale). Fewer startups seem to rely on more advanced technologies.
See Table 1 below: on the firm's adoption of Digital Technologies.
2. Incorporation into new business models; to what extend do your business model activities rely on digital technologies? Our study measures the application of digital technologies into 4 areas of business model activities. Each digitalization is measured on a 5-points scale:
See Table 2.1 below: on the reliance of Digital Technologies in Internal Activities.
See Table 2.2 below: on the reliance of Digital Technologies in Marketing, Sales & Customer Interaction.
See Table 2.3 below: on the reliance of Digital Technologies in Products & Services.
See Table 2.4 below: on the reliance of Digital Technologies in Partnerships.
3. Experimentation in business model deployment; the reliance and incorporation of digital technologies can help startups to accelerate their business model experimentation. Our study asked startup the following question: "Over the past 12 months, have you changed any of the following elements of your business model?"
See Table 3 below: on the firm's level of business model experimentation.
Use the three parameters to benchmark
Our large database of 685 startups allows startups to compare their digitalization strategies to other firms. You can use the three selection buttons to get benchmark scores closer to your own startup.
1. In which phase is your startup?
2. In which industry or sector is your startup competing?
3. In which country have you founded your startup?
Our large database of 685 startups allows startups to compare their digitalization strategies to other firms. You can use the three selection buttons to get benchmark scores closer to your own startup.
1. In which phase is your startup?
2. In which industry or sector is your startup competing?
3. In which country have you founded your startup?
Get in touch with us
If you are interested in benchmarking your startup on digital tech adoption and business model innovation, please contact us.